Any company can get a website developed and pay their webmaster to try and get their website on the top page on as many search engines as possible. Getting the desired results in a feasible time to continue trying, on the other hand, is not as universal as the first statement. This scary revelation should never lead you to think that getting to that number one position is by magic, unless you believe all magic is planned events executed well enough to mesmerize the audience, then maybe yes. The series of necessary activities that land other pages on top search result pages are not mysterious, everyone knows them but either they do not press hard enough on getting to number one. We will scratch the surface of what Mindshark does for all it’s clients, in and beyond their budgets so that they get to the elusive first page.
Firstly, because each business is different from all it’s competitors regardless of the fact that they are hoping to survive off the same customers, deep research is conducted in light of our client. Special combinations of keywords are generated and noted down to help with the process of generating fresh content necessary to get the page the attention it deserves from search engines. Intense fresh pages of content are then generated over the next phase of months each with unique insightful and engaging content that site visitors would connect with when they read it.
Secondly, once a content policy has been established, plugging that content into the website of the client could prove futile unless the keywords discovered in the first phase are balanced in the body such that pages deem the page readable (remember that the bots cannot actually read the context of the page), which is determined by a good keyword density.
While all this is happening, which could take long depending on the quality of content and number of individual results aimed at, the always happening activity is code analysis of other websites in the same niche that have made good results. The aim is to attain dominance, which is why after modifying our clients code elements to be friendly in the eyes of search engines, the time comes for the content to be systematically added. A good regime of doing this and constant updating of other elements will bring good results.
While all these efforts would be beneficial, they would not make for a difference unless search engines actually know your website exists. Lucky Mindshark has Google Webmaster tools specialists who will always submit changes made to pages on your website to the search engines. Other tools for monitoring the results are also integrated and used on your websites if you were a client. These would allow for changes to be done to test what works for your situation and target crowd, and then do more of what works. Social platforms are also integrated with your content to get more eyes on it and allow readers to share with their peers.